I see red I see Red I see Red

It makes sense that business often choose primary colours for logo's and design. By using these colours, the strong meanings of power, passion and strength are transposed from the colour to the brand. I wonder why then if these colours are used so regularly why have they not become overused, cliched and maintained they're stature and meanings? Surely if everything is red red's meaning of passion would be lost?

The meanings of these colours were often derived from the ability of man to procure them. gold as a colour is a rare find in the natural world and as such denotes stature and wealth. Now we can paint anything we want gold for around the same price as any other colour so how has gold maintained this stature?

I guess afte centuries of reinforcement the meanings are consistently reinforced. Gold medals, gold coins but why is the meaning of colours not cyclical like most aspects of design? Why do companies continue to use strong reds and blues even though it seems everyone is using the same reds and blues?

Anyway there's some food for thought. The photo at the top was taken by chris, notice how red is a primary colour and makes the plant's stalks seem to emerge from the water with strength. I wonder if the image would appear the same if the water was red too?

Can you read me private? hello, who is this?

The other day my phone rang but it was a private number so I put my phone back down and didn't answer it. I feel like there are a lot of people out there that do the same thing, and I questioned why people do this? In the days of the home phone, you would never know who the person on the phone was, but you'd answer it and find out who it is for so why is it different for a mobile phone?

At home I hate answering the phone. It's the worst. It's never for me so why would I answer it. The not answering a private number could be a symptom of past grievances at phone technology that have led us to talk with telemarketers and estranged family members.

Traditionally, phone numbers were linked to a distinct geographical location the home. Now they are linked to an individual and you'd think that as such we would be more open to receiving calls as they are specifically directed towards us personally. Then why don't we? It can't only be call screening so you don't have to talk to battlers!

Eureka! I've figured it out. Now that we have the ability to answer the phone wherever we are, I would only want to answer calls which relate to my location. If i'm meeting a friend for a drink, i'd answer their call, but I would be hesitant to answer the call from a relative asking for help moving house. I could answer it straight away but the chances are i'm not going to be able to action it promptly so it's better to put it in the virtual in-tray of message bank and get back to them.

I'm glad i've solved that one. I feel better now. I know one thing though, i'm going to answer private numbers now. They are for me after all!

p.s who am I kidding, no one calls me! haha