It makes sense that business often choose primary colours for logo's and design. By using these colours, the strong meanings of power, passion and strength are transposed from the colour to the brand. I wonder why then if these colours are used so regularly why have they not become overused, cliched and maintained they're stature and meanings? Surely if everything is red red's meaning of passion would be lost?
The meanings of these colours were often derived from the ability of man to procure them. gold as a colour is a rare find in the natural world and as such denotes stature and wealth. Now we can paint anything we want gold for around the same price as any other colour so how has gold maintained this stature?
I guess afte centuries of reinforcement the meanings are consistently reinforced. Gold medals, gold coins but why is the meaning of colours not cyclical like most aspects of design? Why do companies continue to use strong reds and blues even though it seems everyone is using the same reds and blues?
Anyway there's some food for thought. The photo at the top was taken by chris, notice how red is a primary colour and makes the plant's stalks seem to emerge from the water with strength. I wonder if the image would appear the same if the water was red too?
1 comment:
The picture was decisively less powerful in its natural hues - testimony to your insights. Gussy, you think too much!
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